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Course Outline

Intro Unit I

1.1 The Entrepreneur Mindset

1.1.1 Intro and Overview

1.1.2 Current Analysis

1.1.3 Growth Plan

1.1.4 Entrepreneur Mindset

1.1.5 The Hustle

1.1.6 Core Values & Legacy Creed

1.2 Your Profit Strategy

1.2.1 Intro and Overview

1.2.2 Align Your Goals

1.2.3 Define Your Area of Expertise

1.2.4 Your Profit Strategy - Part 1

1.2.4 Your Profit Strategy - Part 2

1.2.4 Your Profit Strategy - Part 3

1.2.4 Your Profit Strategy - Part 4

1.2.4 Your Profit Strategy - Part 5

1.2.4 Your Profit Strategy - Part 6

1.2.4 Your Profit Strategy - Part 7

1.2.4 Your Profit Strategy - Part 8

1.2.4 Your Profit Strategy - Part 9

1.2.4 Your Profit Strategy - Part 10

1.2.4 Your Profit Strategy - Part 11

1.2.5 Test the Market

1.2.6 Define Your Offering

1.2.7 Pricing Calculator

1.2.8 Intro to Pricing

1.3 The $2,000 Weekend Challenge

1.3.1 Intro and Overview

1.3.2 My Student John

1.3.3 Refining Your $2,000 Weekend Challenge Offer

1.3.4 Your Launch Strategy

1.3.5 Your Simple Funnel

1.3.6 Your $2,000 Weekend Challenge!

1.3.7 Getting Feedback

1.4 Influencer Interviews

1.4.1 John Lee Dumas on the Entrepreneur Mindset

1.5 Resources

Intro Unit II

2.1 Your Ideal Customer

2.1.1 Intro and Overview

2.1.2 What Is An Avatar / Ideal Customer

2.1.3 How Your Avatar Uses Your Offering

2.1.4 Your Elevator Pitch

2.2 The Outlining Challenge

2.2.1 Intro and Overview

2.2.2 Your Value Outline

2.2.3 Your 2 Part Summary

2.2.4 Your Outlining Challenge

2.3 Pricing Your Offer

Unit II Lesson III Discussion

2.3.1 Intro and Overview

2.3.2 Essential Tips on Pricing your Product

2.3.3 Influencing Perception

2.3.4 Offering a Decoy Product

2.3.5 Motivating Customers to Buy

2.3.6 How to Bundle Items with your Product

2.3.7 Using Discounts Strategically

2.3.8 Maximizing Your Revenue

2.4 Creating Your Launch Plan

2.4.1 Intro and Overview

2.4.2 Bootcamp Webinar Launch

2.4.3 Classic Webinar Launch

2.4.4 Traditional Online Launch

2.4.5 Affiliate Launch

2.4.6 Product Delivery

Intro Unit III

3.1 Designing Your Brand

3.1.1 Intro and Overview

3.1.2 What Personal Branding Is

3.1.3 How to Build a Powerful Brand

3.1.4 How to Create a Long Term Brand Strategy

3.1.5 Social Media and Your Personal Brand

3.2 Master Your Story

3.2.1 Intro and Overview

3.2.2 Talking About Yourself

3.2.3 The Perfect 150 Word Bio

3.2.4 The Ultimate About Page

3.2.5 Powerful Copywriting Techniques

3.3 Become The Authority

3.3.1 Intro and Overview

3.3.2 Steps to Becoming Influential

3.3.3 Authority Building Challenge

3.3.4 Long Term Authority Building

3.4 The Power of Website Design

3.4.1 Intro and Overview

3.4.2 Quality Website Fundamentals

3.4.3 Finding Your Design Aesthetic

3.4.4 Bringing Your Website to Life

3.5 Presentation & Speaking Skills

3.5.1 Intro and Overview

3.5.2 Connecting and Networking at Events

3.5.3 The 3 Part Perfect Speech

3.5.4 Speaking on Webinars and Live Streams

3.5.5 Speaking from Stage

3.6 Becoming a Media Mogul and Attracting Massive Press

3.6.1 Intro and Overview

3.6.2 Become a Press Magnet

3.6.3 Get Major Media Outlet Attention

3.6.4 How to Rise Above Your Competition

3.7 Influencer Interviews

3.7.1 Cole Hatter

3.7.2 Michael Margolis

3.7.3 Rachel Hofstetter

3.7.4 Julie Solomon

Intro Unit IV

4.1 Scale Your Following with Content Marketing

4.1.1 Intro and Overview

4.1.2 Content Marketing 101

4.1.3 Importance of Headlines

4.1.4 Lewis Howes’ Content Marketing Strategies - Part 1 - Podcast Show Notes

4.1.4 Lewis Howes’ Content Marketing Strategies - Part 2 - Blog Posts

4.1.4 Lewis Howes’ Content Marketing Strategies - Part 3 - YouTube Videos

4.1.4 Lewis Howes’ Content Marketing Strategies - Part 4 - Live Session on Snapchat

4.2 Social Media Marketing

4.2.1 Intro and Overview

4.2.2 Platforms to Know and Master

4.2.3 Social Media Posting Strategies

4.2.4 Facebook Advertising with Interactivity Digital I

4.2.4 Facebook Advertising with Interactivity Digital II

4.2.4 Facebook Ads with Brittany from Team Greatness

4.3 Amplified Affiliate Marketing

4.3.1 Intro and Overview

4.3.2 Building Relationships with Affiliates

4.3.3 Systems and Tech Set-Up with Affiliates

4.4 Influencer Interviews

4.4.1 Facebook Advertising with Interactivity Digital I

4.4.2 Facebook Advertising with Interactivity Digital II

4.4.3 Jason Wachob

Intro Unit V

5.1 Psychology of Selling

5.1.1 Intro and Overview

5.1.2 Incentives and Urgency

5.1.3 Core Concepts of Influence

5.1.4 How to Sell Without Being Salesy

5.1.5 Closing the Sale

5.2 Sales Funnels, Opt In’s, and Landing Pages

5.2.1 Intro and Overview

5.2.2 Turning Traffic into Leads

5.2.3 Turning Leads into Sales

5.2.4 Initiation Email Sequence

5.2.5 Sales Sequence for Launches

5.3 List Building & Email Marketing

5.3.1 Intro and Overview

5.3.2 Optimizing Email Lists of All Sizes

5.3.3 Email Best Practices

5.3.4 Get 1,000 Subscribers in 30 Days Challenge

5.4 Influencer Videos

5.4.1 Noah Kagan

Intro Unit VI

6.1 Productivity

6.1.1 Intro and Overview

6.1.2 Master Your Morning Routine

6.1.3 Scheduling Your Day

6.1.4 Getting Organized for GOOD!

6.2 Automation & Outsourcing

6.2.1 Intro and Overview

6.2.2 Learning How to Delegate

6.2.3 Managing a Virtual Assistant

6.2.4 Creating Standard Operating Procedures

6.2.5 Outsourcing Mastery

6.3 Project Management

6.3.1 Intro and Overview

6.3.2 Long and Short Term Business Goals

6.3.3 Learning Asana

6.3.4 Mastering Asana with Lewis’ Project Manager

6.3.5 Great Project Management

6.3.6 Managing Deadlines

6.4 Team Building & Hiring

6.4.1 Intro and Overview

6.4.2 Hiring Best Practices

6.4.3 How to be a Great Manager

6.4.4 Streamlining Communication

6.4.5 Creating a Great Work Culture

6.4.6 Giving Feedback

6.5 Legal, Accounting, and Bookkeeping

6.5.1 Intro and Overview

6.5.2 Tools and Resource for Starting an Online Business

6.5.3 What to Cover with Your Attorney

6.5.4 Contracts

6.5.5 Bookkeeping

6.5.6 Trademarks & Copyrights

6.6 Customer Service

6.6.1 Intro and Overview

6.6.2 Customer Service Experience

6.6.3 Refunds

6.6.4 Customer Service Best Practices

6.7 Influencer Interviews

6.7.1 Chris Ducker

7.1 The Millionaire's Mindset

7.2 Stress Management and Overwhelm

7.3 Create Your Irresistible Lead Magnet

7.3.1 Pick Your Topic

7.3.2 Write Your Content

7.3.3 Create Your Opt In

7.3.4 Capturing Leads

7.3.5 Utilizing Quizzes